1. Introduction
Welcome to Macroat ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Macroat mobile application and website (collectively, the "Service").
By using Macroat, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.
2. Data We Collect
We collect information that you provide directly to us, as well as information collected automatically when you use the Service.
Information you provide:
- Account details: name, email address, date of birth, gender
- Health & fitness data: height, weight, body measurements, fitness goals, activity level
- Dietary preferences: food allergies, meal preferences, caloric targets
- Food logs: photos, barcode scans, manual food entries
- Workout logs: exercises performed, sets, reps, duration
- Step count and daily movement data (with your permission)
- InBody / body composition data (when manually entered)
- Messages sent to the AI coaching assistant
- Payment information (processed securely by Apple, we do not store card data)
Information collected automatically:
- Device identifiers (device type, OS version, unique device ID)
- App usage data (features used, session duration, crash reports)
- IP address and approximate location (country/region level)
- Push notification token (for personalized reminders)
3. How We Use Your Data
We use the information we collect to:
- Provide, operate, and maintain the Macroat Service
- Generate personalized meal plans, workout recommendations, and coaching insights
- Power AI-driven features including food photo recognition, nutrition label analysis, and the in-app coaching assistant
- Track your fitness progress and provide streak-based motivation
- Send you personalized push notifications and reminders
- Process subscription purchases and manage your account
- Improve our algorithms and service quality through aggregated, anonymized analysis
- Comply with legal obligations and enforce our Terms of Service
- Respond to your support requests and communications
We will never sell your personal health data to third parties for advertising purposes.
4. AI & Machine Learning Features
Macroat uses artificial intelligence (AI) and machine learning (ML) technology to power several core features of the app. Understanding how AI is used in our service is important to us.
AI-powered features include:
- Personal AI Coach: An AI assistant trained on nutrition and fitness data that answers your questions, provides motivation, and delivers personalized guidance in real time.
- Food Photo Recognition: AI models analyze photos you take of food to estimate calorie content and macronutrients (protein, carbs, fat).
- Nutrition Label Scanner: AI-powered optical character recognition (OCR) reads and interprets nutritional facts from product labels.
- Personalized Meal Plans: Machine learning algorithms generate your 6-day meal plan based on your goals, dietary preferences, allergies, and historical food logs.
- Smart Workout Recommendations: AI analyzes your fitness level, past performance, and goals to suggest optimal workout routines and progressive overload.
- Predictive Analytics: We use ML models to predict your progress, detect plateaus, and proactively recommend adjustments to your plan.
How AI uses your data: Your health and fitness data is used as input to our AI models to generate personalized outputs. Aggregated and anonymized data may be used to improve model accuracy over time. We do not use your raw personal health data to train publicly available AI models, and we do not share individual data with third-party AI providers without your consent, except as described in Section 5.
AI limitations: Our AI-powered recommendations are for informational and motivational purposes only and do not constitute medical, dietary, or clinical advice. Always consult a qualified healthcare professional before making significant changes to your diet or exercise regimen.
5. Data Sharing & Third Parties
We do not sell your personal information. We may share your data with trusted third parties only in the following circumstances:
- Service Providers: Cloud infrastructure providers (e.g., AWS, Google Cloud) who host our data and services under strict data processing agreements.
- AI/ML Providers: Certain AI features may be powered by third-party API providers. These providers process data only on our behalf and are bound by confidentiality agreements.
- Analytics: Aggregated, anonymized usage data may be shared with analytics platforms to help us improve the app.
- Apple: Subscription and payment processing is handled by Apple under their own privacy policy. We receive confirmation of purchase but not your payment details.
- Legal Requirements: We may disclose your information if required by law, court order, or to protect the rights and safety of our users.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity, subject to the same privacy commitments.
6. Data Storage & Security
Your data is stored on secure servers located in Saudi Arabia and/or the European Union. We implement industry-standard security measures including:
- TLS/SSL encryption for all data in transit
- AES-256 encryption for sensitive data at rest
- Role-based access controls limiting employee access to user data
- Regular security audits and vulnerability assessments
- Automated anomaly detection for suspicious access patterns
We retain your personal data for as long as your account is active or as needed to provide the Service. You may request deletion of your account and data at any time (see Section 7).
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your account and associated data ("right to be forgotten").
- Portability: Request your data in a structured, machine-readable format.
- Objection: Object to processing of your data for certain purposes.
- Withdraw Consent: Withdraw consent for optional data processing at any time.
To exercise any of these rights, contact us at privacy@macroat.com. We will respond to all requests within 30 days.
8. Children's Privacy
Macroat is not directed to children under the age of 13 (or 16 in the EU/EEA). We do not knowingly collect personal information from children. If we become aware that a child under the applicable age has provided us with personal data, we will delete it promptly. If you believe we have inadvertently collected data from a minor, please contact us immediately.
9. Cookies & Tracking
Our website (macroat.com) uses essential cookies to ensure proper functionality. We may also use analytics cookies to understand how visitors interact with our site.
The Macroat mobile app does not use browser cookies. It may use device identifiers and local storage for session management and offline functionality.
You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:
- Posting a notice in the Macroat app
- Updating the "Last updated" date at the top of this page
- Sending an email notification to your registered address (for significant changes)
Your continued use of the Service after the effective date constitutes your acceptance of the updated policy.